BE FANATICAL ABOUT YOUR SUBSCRIBERS AND BUILD AN EXPERIENCE THAT GOES BEYOND SPORT
Do you truly understand what makes your subscribers tick - on a deeper level? What do they think? How do they feel and do they really care about your brand? Or just the sport...
In this new qualitative study, Singula Decisions commissioned Jennifer Whittaker, Director of QualiProjects, and Business Psychologist, Katharina Wittgens, to take a deep dive into the psychological and emotional drivers that consumers experience when subscribing to Sports brands such as Sky Sports, Amazon Prime, ESPN+, NFL Game Pass and more.
Download a copy of the Psychology of a Sports Subscriber report to learn why Sports brands are failing to cultivate strong relationships with their subscribers. And discover best practice advice to build a brand that is so much more than the sport your subscriber cares about.